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SoLoMo (social, local and mobile) was the hot topic at our recent Social Summit, and for good reason, as it offers combined opportunities on mobile devices, social networks, and local commerce.

 

During the event, there was a lot of chatter about location-based marketing, or what our agency director likes to call “ping and bring,” as well as tips and trends surrounding mobile, a snapshot look at some of the top social networks and the demographics the networks attract, along with insights and predictions on interactive digital displays.

 

Since I have a passion for digital engagement, my presentation focused on Social Stories and how companies and brands are able to leverage social media in the SoLoMo mix. To give the attendees an idea of how marketers combine social engagement to amplify a message and fully integrate a campaign, I talked about how the brand Charmin literally interacts with people where they “go.” They have partnered with a clever app called “Sit or Squat” that allows users to find and/or add clean bathrooms while they are out and about.

 

Charmin has successfully tapped into their audience on the go, as do many other industries including retailers, restaurants, event areas, theme parks, sports arenas, and airports to name a few.
 

To promote the app, Charmin makes good use of its social media sites such as Twitter and Facebook to engage with its audience and as a result Charmin was able to generate a lot of buzz about the Sit or Squat app.  

 

Whenever someone is staring at their phone, they are your potential audience.
 

 

Both media and consumers were impressed by this location-based app and posted content on social media including tweets recommending the Sit or Squat mobile app and suggesting the app is a must-have on road trips. 

This is just one example of how brands integrate social media into a marketing plan to amplify a message and drive engagement.

 

Today the mobile phone has become a potential pocket-sized billboard that allows people to share what they are eating, where they are shopping, what airport they are flying out of and what concert they are watching. 

 

What is important to recognize is that it is 2015. SoLoMo is a concept that has been around since 2012, and is still a big trend and perhaps even more relevant now that both marketers and businesses are better understanding the power and impact SoLoMo has on consumers.

 

While I didn't touch on the local or mobile components of SoLoMo today, I did want to reaffirm how significant social media is.  

Social Tips: 

 

  • It is important to understand your audience
  • Start with a solid social media strategy
  • Use social media as a way to engage your audience
  • Social media allows you to build relationships with your followers 
  • 90% of buyers trust peer recommendations on social media  
 
Let us help you build your buzz on social media and create SoLoMo so that your consumers and/or clients are in the know.

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