Instagram Influence Mad Recap
Instagram Influence was the sixth segment of our social media madness series. This session focused on harnessing hashtags and being creative and consistent on an image based platform. Brands interact with and influence audiences via Instagram Best Branding National Geographic - guest photographersNational Geographic has be…
How to Score with Digital Media Advertising
Leveraging large events for digital media exposure can be extremely effective, but can also be a waste of time and resources if not managed strategically. With events like the World Cup, the majority of businesses are looking for an angle to reach the hyperactive social media platforms and web browsers filled with raving soccer fans…
Firstnet: The Communication Asset for First Responders
Have you ever been at fireworks and or a concert and have not been able to get any reception? Well imagine paramedics, firefighters, and police officers experiencing the same thing when trying to evacuate an area or get someone to the hospital quickly in order to save their life. These are lags in communications are quite frankly something that…
Google My Business Tips
When's the last time you looked up your business on Google? Is your profile complete? Up to date? Go ahead - give it a try, then apply the tips below if you haven't already taken action. Google My Business is important as it relates to SEO and is one of the best marketing resources a company can have. Check out this…
Influential Advertising
Advertising is an important communication tool for companies, as it is a creative way to display information about a product, service or cause. Advertising is everywhere - sprinkled throughout social media, cluttering our email inboxes, all over the TV (in commercials and TV shows), spread throughout magazines, and also travels…
Managing the Social Media Madness
Social media has revolutionized the way we conduct our business on a daily basis. Every inch of the cyber network has in some way, shape, or form, influenced the way you think and whether or not you realize it is a whole different story. There is overwhelming evidence that shows the effectiveness and downfall of social media, but if you learn…
Importance of Hashtags & Geolocations
Ever click on a hashtag and get taken to a collection of images using the same hashtag? What about clicking on a geolocation and seeing the collection of images taken at the same place? If you have, you are well aware of the significance of attaching hashtags or geolocations onto pictures you post. Include a hashtag or two on…
The Ins and Outs of Community Engagement
It breaks my heart that community engagement is often just a buzzword that tossed around the table, often in the same breath as social media strategy. While community engagement is a huge part of social media strategies, it’s a completely different thing that needs it’s own showcase. What the difference between social media strategies and…
A Different Approach to Advertising
Who would have thought? A campaign directed at youth and focused solely on sugar. Seeing as children are easily influenced and also play a part in what, their parents purchase, this campaign is as surprising as it is serious. Recently launched by John St. (an advertising agency in Toronto), who is working with Heart &…
Better Branding - Help is Here
Kids Help Phone is an anonymous non profit organization that provides support to youth who are dealing with questions, conflict and crisis - anytime, from anywhere. Kids Help Phone was established since 1989, and have since been providing information and support to youth with questions, situations and concerns regarding bullying,…
Sephora Makes a Statement
According to strategy magazine online, Sephora is the retailer innovator of the year. Using the TIP strategy - Sephora encourages their clients to teach, inspire and play when it comes to beauty. With over two thousand stores, across 33 countries, Sephora has made its statement in the beauty and skincare world. …
Brands Respected for Revealing Vulnerabilities
Who doesn't want to come first? Be better than the best? Everyone does in some way, shape or form including businesses - yet revealing faults or claiming to be second best has become a trend with brands recently. Admitting defeat, owning second place or outlining a fault is a great way to get the people talking and engaged with your brand…
Social Media Plays that Win Big with Sports Engagements
For many of us at Mad Hatter Technology, athleticism runs in our blood. From avid rock climbers to varsity volleyball players, each Mad Hatter has a connection to sport. So when sports teams come up with fantastic social media campaigns, you bet that we notice it!Here’s our gold, silver and bronze medalists in social media and fan engagement.…
Open Data and the Journey to Innovative Governments
Since 2008, there has been a demonstrated push by Federal, Provincial/Territorial, and Municipal governments to create open access to data. One by one, each of the provinces - excluding Prince Edward Island - have created open data portals to a certain extent, with municipalities and cities creating their own open data initiatives.As of 2015, the…
Compelling Water Campaigns
Water covers almost three quarters of the earth . It's present in large bodies of water, below the ground, in the air and clouds, as well as in precipitation. Our bodies are made up of it and all living specifies depend on it to survive. When it comes to water, we need to refrain from wasting and practice protecting this…
Dear 10 Year Old Me: Code Like A Girl
Dear 10 Year Old Me: Code like a girl. Keep a notebook filled with Hex code colors for your latest website design. Dream in CSS and HTML. Download freeware applications to build animated .gifs of Sailor Moon members. Spend your entire weekend animating. Sneak downstairs to the Study to keep working on it during school nights. Use…
6 Ways to Surprise and Delight your clients
We love powerful marketing campaigns that allow brands to build better connections with consumers. Surprise and delight campaigns are just that, an opportunity to build brand loyalty with some unexpected rewards. After watching Air Canada’s recent surprise and delight video where passengers were treated to a free weekend in Toronto. This…
Streaming on Spotify
Due to the variety of music streaming apps available, people are less likely to purchase music (off of iTunes, in stores and online). Youtube and other streaming / download services have been around for quite some time, but with data consumption and advertisements, it is sometimes not ideal to stream from such sites. Founded in…
Experiential Marketing
Experiential marketing creates opportunities for brands to engage with with current, and prospective clients. Being able to experience the brand offline and connect as opposed to messages being pushed out and being recognized as advertising / marketing is a better way to connect, and resonate with individuals. The ability…
Why Saving Links with Pinterest works at work
We are tech junkies and always searching for new ways to improve how we share interesting articles and collaborate as a team. Like us, your internal communications strategy might include weekly meetings, email, intranets such as Igloo, and/or mobile apps such as Slack and Pocket to name a few. However, if you want to keep it simple, consider using…