Instagram Influence Mad Recap

Instagram Influence was the sixth segment of our social media madness series. This session focused on harnessing hashtags and being creative and consistent on an image based platform.

Best Branding

National Geographic - guest photographers

National Geographic has be circulating since 1888, sharing stories from each generation engaging an audience around the globe. More than 40 professional photographers across the globe are able to post from the account (during work or leisure) which is unique to the brand as each day the images vary as they draw out feelings and curiosity in viewers.

National Geographic has 43.6 million followers on Instagram.

Google

Google posts a variety of content, their branding is the same across all channels - including their search page (appleish - light and bright). They have a massive following compared to the amount of posts as people always waiting to see what Google is posting next.​

Whole Foods - guest photographers

Same branding across all channels. Variety of content, as well as posts but theme remains the same - genuine, natural and beneficial (sustainability, organic). 

Awareness

Guerlain - Perfume house

Guerlian is a well known French producer perfume and makeup and has a popular bronzer called terracotta. The brand used #terracotta and #Guerlainterracotta to create a campaign that connected users and their bronzing product, around France.

Scotiabank - CC Awareness

Scotiabank is quite large and to raise awareness, if not celebrate a new credit card program offered in connection to their Scene points card, products were set up in order to start a conversation about what movie was being depicted. 

The marketing master behind this was genius - promoting a new product and engaging the audience in a unique and fun way.

Canadian Tire - #shovelitforward

Shoveling a neighbour’s driveway is ‘very Canadian’. By creating a hashtag or theme that will connect people created a campaign that everyone will want to participate in and be a part of - especially one as warm as this.

Burt's Bees - #delightup

To show off their new line of lip colour, the brand created a contest that selected a professional doodler to create photos with doodles around the, using the lip colours.  

This campaign caused fans to become involved and submit their art or how they used their lip colour.

Creative

Dictionary.com - #wordoftheday

Inspires audience to learn new word each day presenting a styled text, example sentence and definition attracted community. This is a great way to 
Interact with their followers as conversation is generated, questions are asked and the brand also encourages their community to engage by using the hashtag #dictionarycom and #wordoftheday as a way to learn and join the discussion. This space to teach and interact offers an an opportunity to expand one’s vocabulary

Dictionary.com’s instagram account gained over 9 thousand followers over 1000 comments and over 32 thousand likes.

General Electric - Breast Cancer Awareness

To support awareness surrounding breast cancer, General Electric created an image that required a certain filter to reveal a hidden message. The brand even went as far as to explain why, things are sometimes hidden in mammograms. 

Oreo - #playwithoreo

As always, Oreo has great branding and presence on Instagram. Connecting their fans with the hashtag #playwithoreo, people can submit, and view images and video of how others across the globe play, with their Oreo’s. 

Terms

# - hashtag
Filter - change the colour or overlay on an image
Feed - content that appears when you log in (from people you follow or advertisements)
DM - direct message (take conversation offline)
#FF - follow Friday (trends each Friday. . add to image to gain followers)
#SFS - shoutout for shoutout (use to gain followers, usually shout someone out with an image saying to go follow them, and they will do it for you as well)
#selfiesunday - most popular hashtag (used on Sundays) 

Marketing

Best Marketing Campaign

Build an Audience

Image Editing

Tools

Filters

Image editing applications

What is Instagram and How do I Use it?