The Principles of Design Thinking
Design thinking is a methodology we use to inspire creative thinking in both marketing and technology engagements.
How to choose the best monitor for graphic design
Whether you're a Graphic Design student entering the industry as a freelance designer or already an established professional, having a proper workspace and hardware to go along with it can go a long way in making your job a lot easier. With so many things to consider, we often overlook some of the basic needs which should be at centre of our work…
Typography and its importance in web design
When it comes to designing a website, we often focus on what's trending and the visual aspects of the design. Making sure that the design is modern and in line with the current trends. What's often overlooked is the typography and its importance in web design. According to latest research, web designers focus shouldn't simply be on bringing a…
‘Stencil’ , first custom stencil app for digital drawing
A growing number of promising apps are popping up on the design world, some of which deserves a mention. Stencil, a tool from a company that goes by Morpholio is taking tracing images and digital stenciling to another level. ‘Stencil’ is a customizable stencil that allows the user to trace and customize their digital creations.…
iPhone Camera Features That Every Photographer Uses
Nowadays, we are increasingly being bombarded by new technology and features. Sometimes so much we just can’t keep up with it and end up not using devices to their full potential. As soon as we are a little familiar with a device, there is a new one around the corner. Most of us don’t think twice and ended up upgrading within the first year.…
Immersive Imagineering & Disney's Use of 360 Degree Video
Disney’s engineers Imagineers have a long and magical history of integrating new technology. As an adaptive company, Disney continues to infuse the nostalgia of their first entertainment pieces, such as Snow White or Disneyland, with current and future digital practices. With a variety of engagement strategies, one of their most popular tactics…
Spector: A Physical Eyedropper Tool for Designers
Every designer has had moments when they wondered what cool font is being used on that amazing book cover they just saw, or gone through sampling colours. At times, we get to the bottom of the mystery pretty quickly. However, it can be an especially tedious and long process when it comes to fonts. Just imagine if there was a simple tool…
Comic Book Styled App Review Guidelines
Through scanning comic books, many people learn to read and piece together sentences. It is a really neat concept that Apple decided to release its developer guidelines though a visual story. Apple decided to take a new approach to their updated guidelines; a visual story comic book style that engages individuals…
Instagram rebrand causes reaction
It seems the Internet is quite vocal when a brand introduces a new look. On May 11 Instagram, the popular online mobile photo-sharing, video-sharing, and social networking service, unveiled a new logo. Related: Instagram Influence Mad Recap People did not hold back their opinions on social media, and outlets…
Content Creation, Curation & Consistency - Mad Recap
Content Creation, Curation and Consistency was the ninth part of our Social Media Madness Series. We explored the 4C's in depth including how to incorporate them into your brand's strategy. The creation, curation and consistency of the content your company produces makes your brand online. …
Workplace wellness and wisdom tips
People often wonder what it is like to spend a day down the rabbit hole and be part of the madness at Mad Hatter Technology. Seeing as it is #MondayMadness, we thought we would share some workplace wellness and wisdom from our Tech Lab, Creative Suite, Buzz Machine and Whiteboard Room. Keep on movingIt is important to get up and move…
Get Google for Work
Originally launched in 2004, Google Apps for Work is a suite of cloud computing (productivity and collaboration) software tools offered on a subscription basis. Aside from being the most popular web service in the world, according to Google there are nine million people using Gmail (May, 2015). Google for Work is separated into four…
Cute & Creative Valentine's Day Campaigns 2016
Valentine's Day is celebrated February 14th around the world is considered a day to express love (for family, friends, pets and partners). Tesco, Basket DatingThe clip of potential partners meeting got over 9 million views in less than a week. Tesco created a Valentine’s Day campaign that would match people based on what…
Optimizing Images for Web
When publishing images to the web, it is important to ensure that they have been properly sized and optimized. Large image sizes can often lead to website performance issues and slow page load times. If you are looking to improve the performance of your website, the following guidelines and tips could significantly improve load times. When…
Image Optimization Tips
Images tend to be the one of the key influencers of loading time for a website. This is why image optimization is so vital for not only performance, but for the overall user-experience for your customers and clients. Today, I’ll cover the “do's and don'ts” for making your site a lean, mean, optimized machine. Image Size Before we get…
Flat and minimal: Trending for good reason
In the days of an excessive society where everyone seeks the biggest, fastest, and loudest, it’s surprising that design is moving in an entirely opposite direction. The world of flat and minimal designs is emerging. Granted, minimal design has been around since the 60’s to early 70’s, but never before has it been this notably predominant…
Creative That Feels Human
It's amazing what happens when great ideas and great design collide. Take thehumanproject.us website, with the ambitious goals of connecting people together to talk about the challenges and opportunities we face as a species, and the good sense to frame their project in a clear, clean, and striking way on their homepage. When we arrived…
Colour You Can Count On
Setting your company's colour standards is a small detail with far reaching and potentially expensive implications. It's common for organizations to have communications materials that don't quite match. Where these problems can be apparent is in a trade-show environment, when business cards, brochures, sales sheets, promotional products…
R.I.P Flash
Traditionally, web designers and their clients had to make a choice: create rich media Flash interactive / animated sites or, build their websites for search engine optimization. Because Flash files are self contained, search engines like Google were not able to read the text that it displayed. A beautiful Flash website couldn't compete…